The 10 marketing challenges today’s CPG brands are facing CPG brands are up against a number of challenges these days. In order to tackle those challenges, marketers first need to understand them.
ClickZ Daily: July 30, 2020 |
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| Good Morning! Today we have Tina Wilson, EVP of Media Analytics & Marketing Effectiveness in the US for Nielsen, highlighting the 10 marketing challenges today’s CPG brands are facing. “From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle those challenges, marketers first need to understand them,” says Tina. Also Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertising. He writes: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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CPG (FMCG) Tina Wilson From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle those challenges, marketers first need to understand them. |
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Data & Analytics Max Kalehoff Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertising. Read more |
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| AI & Automation Seth Earley The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. Read more |
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| Digital Advertising Kamaljeet Kalsi Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and holiday season trends. Read more |
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| Digital Marketing Molly Young Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a brand. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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