| Hello! Welcome to the Advertising and Media Insider newsletter, where we round up interesting stories and scoops from us over the past week, ICYMI. I'm Tanya Dua, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at [email protected]. To start, Business Insider is launching a list of top executives who are leading the rise of free, ad-supported streaming video. Please submit your ideas to my colleague Ashley Rodriguez through this form by September 3. Moving on to the news, with the California Consumer Privacy Act, or CCPA, set to roll out in January and digital giants like Facebook and Google cracking down on advertisers' ability to use third parties on their platforms, startups are capitalizing on marketers' need to prepare for coming privacy regulations. Lauren Johnson has the lowdown on 10 key tech companies helping marketers get ready. Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive. On a lighter note, Lauren also wrote about something you were all probably thinking: Not only are ad-supported streaming TV companies like Pluto TV, Tubi, and Amazon Fire TV virtually indistinguishable from each other, they are also launching major ad blitzkriegs that look pretty similar. As they try to take on subscription-based competitors like Netflix and Hulu, all three have recently run ad campaigns that not only look alike but basically have the same pitch: They're free. OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV Elsewhere, Lucia had two scoops from the publishing side of the industry: First, that Ev Williams' Medium has hired seasoned publishing exec and BuzzFeed's former VP of international Scott Lamb as it seeks to grow paid subscriptions.
Ev Williams' Medium has hired a veteran publishing exec as it seeks to grow paid subscriptions, stirring speculation it's trying to take on Apple News And that Vice Media has shuffled the leadership at its agency Virtue Worldwide as Ryan Mack, a founding exec who rose to the role of president, is exiting the company.
Vice Media shuffles leadership at its agency as another key exec heads for the exit Meanwhile, I got the scoop on a new startup that's promising to help direct-to-consumer brands with one of their biggest headaches — rising customer acquisition costs. Mavely's pitch is that people can shop and earn commissions by sharing products with their communities on its app, while DTC brands can reach new customers. A startup called Mavely has raised $1 million to help DTC brands get new customers at half the price of Facebook and Instagram — and Allbirds, Brooklinen, and M.Gemi are already on board I also broke the news that Tim Connolly, head of partnerships and distribution at Jeffrey Katzenberg's yet-to-be launched service Quibi, leaving the company after less than a year due to a reorganization. He was instrumental in leading up-front negotiations with advertisers, securing $100 million in ad deals ahead of the service's launch from advertisers such as P&G and Anheuser-Busch InBev, as Business Insider previously reported. One of the most high-profile executives at Jeffrey Katzenberg's Quibi has departed before the platform has even officially launched And finally, beleaguered media measurement company Comscore is reorganizing after laying off 8% of its staff this past week. The company's executives outlined its strategy in an exclusive interview with Business Insider, and said that it would be cashflow positive by the end of the year. While some industry sources see a power struggle brewing between Comscore and Rentrak factions, others are optimistic about its future. Beleaguered media measurement giant Comscore is turning over a new leaf, again — and says it will be cashflow positive by the end of the year Here are other great stories from media, tech, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.) Facebook is reviewing hundreds of its official 'Facebook Marketing Partners' over Instagram data-scraping issues 'I would question the ethical integrity of an editorial team that answers to Mark Zuckerberg': A former member of Facebook's Trending team weighs in on the company's latest effort to tackle news News Corp is reportedly releasing 'Knewz,' a Google News competitor that it hopes will help readers find news stories from more and different sources The CEO of Popeyes' parent company breaks down the massive success of its chicken sandwich How Instagram influencers land their first brand-sponsorship deals Ad-tech firm TripleLift has hired a top Fox sales exec to shake up the $70 billion-TV advertising industry as media giants prepare new streaming services | 