What’s going on here? Tesla delivered fewer electric vehicles (EVs) last quarter than the same time the year before, so investors sent the company’s stock on a journey south. What does this mean? Tesla handed over high-tech keys to 386,000 vehicles last quarter. Problem is, that’s 8.5% fewer than the same time last year, making the quarter Tesla’s worst for sales since the third quarter of 2022. The wooden spoon awards don’t stop there, though: analysts had expected a figure closer to 449,000, meaning the difference between market predictions and real deliveries was the biggest Tesla’s ever seen. Now, Musk’s brainchild is pinning the blame on production snags, which meant Tesla made around 7,000 fewer vehicles last quarter than the same time last year. But some 433,000 models still left the conveyor belt, so that doesn’t quite cover the gap. Investors certainly weren’t buying it, sending Tesla’s shares down 5% on Tuesday. Why should I care? Zooming out: There’s movement on the podium. Mind you, Tesla was still the biggest-selling EV maker last quarter, reclaiming the crown from BYD. The Chinese rival only delivered 300,000 EVs last quarter, down 42% from the quarter before. That’s a revealing trend: both Tesla and BYD have been slashing their prices to win over customers, so those sliding sales hardly bode well for the market as a whole. The bigger picture: This dip might be more of a ditch. Carmakers are forced to compete by bringing their prices lower and lower, especially now that buyers are on a budget – and even then they’re not smashing their sales targets. To make matters worse, tech giants like Huawei and Xiaomi are turning their attention to cars now, crowding the already busy market. EV companies might just have to hope that more drivers go green sooner rather than later, then, especially since they’ve funneled a ton of cash into their factories recently. |