This week’s Digiday+ Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election. Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools to do so. Google has got so much of the industry working through its various tendrils, there’s no escaping it. Digiday spoke with a high-level executive at a media agency for our Confessions series to get an unvarnished opinion on Google’s pervasive presence across the industry. Toy company Siren Blasters' in-depth influencer marketing ads have put a spotlight on paid relationships in a way that has made some online hobbyists uncomfortable. Other things to know about The Digiday Content Marketing Awards have previously recognized industry leading work from Disney, Airbnb, Kelloggs and more. Explore this year's new categories and enter by December 6 to secure the best rate. Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, teams are leaning even further into performance marketing. Sponsored by PubMatic. By breaking down revenue-per-recipient from different types of emails across various industries, companies can gauge whether welcome emails or post-purchase drive the most engagement. Sponsored by Klaviyo.
Current measurement strategies rely on proxy metrics which don’t provide indications of true business outcomes such as incremental sales. Advertisers need a new approach for new media habits.
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.
