DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.
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Why does the CMA's opinion on Google's Privacy Sandbox matter so much? We uncover why in this explainer.Newsweek's Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024. Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content. While the reasons for brand boycotts vary, there’s a recognition among marketers that they can happen regardless of their efforts — and for reasons outside of marketing and advertising — that will need to be dealt with. More in this Digiday+ Marketing Briefing. The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Other things to know about Enter the Digiday Awards for the chance to be recognized alongside past winners including Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate. By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. Sponsored by Yieldmo. Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners increased transparency without sacrificing security. Sponsored by CVS Media Exchange.
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Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth.
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
