DAILY SCOOP

RadioShack’s vulgar Twitter strategy, Elmo gets vaccinated and declining trust in institutions

Also: New “Despicable Me” movie draws social media engagement.

WRITER’S PASSPORT

Tips on technical writing for PR pros from Stanford Engineering

Simplify, simplify, simplify.

PR

The power of introverts in public relations

It's a common misconception that you must be extroverted to succeed in PR.

Checklist for launching your brand journalism newsroom

From audits to launch plan, here’s what you need to think about.

MEASUREMENT

Why you must develop your measurement skills to succeed in PR

PR is no longer a purely creative field.

EXTERNAL COMMUNICATIONS

Why it's time for a content audit -- and how to do it

The strategies you developed a few years ago may not still be relevant. Here's how to know.

DAILY SCOOP

Netflix is ‘indispensable,’ period tracker app goes anonymous and the threat of misinformation

Also: Reactions to Disney’s new show, “Baymax!”

RAGAN AWARDS

How the KFC Crocs shoe became the hottest item at Fashion Week

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

Title IX, SEC Football Comms & Teamwork with Molly O'Mara Fillmore

On the power of being in the right place at the right time.

RAGAN AWARDS

Announcing Ragan's Crisis Communications Awards winners

Congratulations to this year's impressive winners. Learn more about their winning work.

SOCIAL MEDIA

How the May 2022 LinkedIn algorithm updates affect your company page

And one trick that'll make your LinkedIn life easier.

A DAY IN THE LIFE

Hybrid approach works best for SpartanNash’s Adrienne Chance

We caught up with Chance to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.

MEASUREMENT

How AI is changing PR – and what will never change

These powerful tools still need the human touch.

DAILY SCOOP

TikTok in jeopardy, McKinsey’s role in opioid epidemic and what the LGBTQ+ community really wants from Pride

Also: Elon Musk’s curious Twitter silence.