Good morning, it’s Lucinda Southern here, Adweek media editor, and wow hasn't it been a long week!
Google’s reinstatement of political ads after the month-long blackout for election campaigns has been welcomed by buyers, but it’s only sharpened people’s views against Facebook, (which is being showered by regulatory action this week).
In Georgia, ad buyers are calling Facebook’s resistance to allow political ads akin to voter suppression which disproportionately impacts people of color, according to Scott Nover’s piece. Not being able to advertise on Facebook has meant campaigners have lost out on tens of millions in fundraising.
That’s not all. Facebook’s ad ban has also lumped in ads for mission-based campaigns like environmental and immigration advocates, according to The New York Times.
On a brighter note, what will be interesting to watch is how Google’s political ad guidelines—and others when they come—are reshaped and remade. I’d love to hear your views: [email protected]
In a four-hour news-packed presentation—my colleague Kelsey Sutton put in the hours so you don’t have to—Disney+ has scaled 86 million subscribers, plans a price hike, forecasts mammoth user projections, rapid content rollouts and international domination. Read more on its plans here.
“The enormous success of Disney+ has inspired us to be even more ambitious, and the pipeline of original programming is much more robust than we initially anticipated,” former CEO Bob Iger said Thursday.
As onlookers note, Disney’s content plans seem to focus on producing prequels, sequels, spin-offs and extended series on its most popular franchises. Which is not a bad strategy in order to take on rivals and keep older viewers happy.
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Thanks for reading and have a rollicking weekend!
Lucinda
