Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.
Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks.
In an excerpt from his new book, the copy chief at Random House skewers a few linguistic tenets that obstruct fluid composition. Fans of E. M. Forster and ‘Star Trek,’ rejoice.
The famous ‘Elements of Style’ marks a century of lessons for writers: ‘Omit needless words,’ and use a ‘concise, comprehensive statement’ to anchor descriptive paragraphs, among others.
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. Here’s how to use this helpful technique.
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
