Webinar: How to Build a Winning Product Detail Page—Optimize Your Product Content to Win Online Sales A downside of ecommerce is the inability to see and feel items prior to purchase, making product details—images, videos, reviews and descriptions—all the more important. The product detail page (PDP) informs the purchase decision, and builds consumer confidence and brand affinity.
eMarketer is pleased to moderate a Tech Talk Tuesday presentation with Malcolm Faulds, executive vice president of marketing at Salsify. Register here for "How to Build a Winning Product Detail Page" to learn: - Critical PDP factors that can help drive discoverability and conversion
- Consumer insights on what information builds trust, loyalty and wins sales
- How to optimize your product content and get to market quickly
The webinar will take place on Tuesday, December 4, at 1:00 PM ET. Please reserve your seat today. We hope you can attend, but if you sign up and can’t make it we’ll send you a link to view the deck and the recording the day after the webinar. |
