Tech’s privacy war makes customer experience more important than ever
Rob Burton, Senior Experience Consultant at Capgemini Invent, explains where businesses that rely on digital targeting and customer segmentation need to invest in light of the tech privacy war. |
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How Kellogg's embraced TikTok
Dean McElwee has a wealth of experience working within ecommerce for global brands, including Coca Cola and MasterCard, and most recently, as executive director for Kellogg’s.
Towards the end of 2020, McElwee was recorded in conversation with Good Growth’s Dan Kendall as part of a new series of The Good Growth podcast. McElwee has since moved on from Kellogg’s, but gave his thoughts on legacy brands embracing new platforms like TikTok, developing 'digital IQ', and meeting shoppers where they are. |
A day in the life of… Josh Partridge, Managing Director & VP UK at Verizon Media
Josh Partridge is MD & VP UK at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic.
Plus, we hear his thoughts on the state of the ad industry, and the key trends that will continue to drive the ‘digital revolution’. |
