Tech extends WFH policies; Expert tips on crisis video; How COVID-19 is sparking change; and more

DAILY SCOOP

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.

VISUAL & VIDEO COMMUNICATIONS

From the experts: Advice on video creation during COVID-19

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.

COVID-19

For Sensata, COVID-19 engenders transformations on multiple levels

The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.

INFOGRAPHICS

Infographic: Tips for creating a successful WFH policy

With many workers now logging in from home during the COVID-19 lockdown, there are a few ways to make sure your remote workers feel engaged and empowered.

RAGAN AWARDS

Nominate yourself, your clients or your colleagues

Ragan will recognize the world’s most inspirational female HR professionals. Enter our Top Women in HR Awards by June 3.

DAILY SCOOP

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.

THE CONSULTANT IS IN

D&I nomenclature: It’s not just about what we shouldn’t say

In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.

MEASUREMENT

How to measure your crisis messaging

If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge.

PR DAILY AWARDS

Deadline Friday: Media Relations Awards

The entry deadline is this Friday, May 8, at 11:59 p.m. Central time. This is your chance to earn recognition for your top-notch media relations work!

COVID-19

Why during this crisis, the business of business is much more than ‘business’

Here’s how you should be thinking about your role in your community and the wider business ecosystem during this period of turmoil and pain for so many around the world.

LEADING NOW

Astellas Pharma’s strong employee culture an antidote to the current crisis

The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”

HOW WE DID IT

4 lessons from a mismanaged crisis response

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.

DAILY SCOOP

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.

COVID-19

How to quickly pivot communication priorities—without losing your way

Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.