| | | | | Tech Brands Issue Statements Opposing Trump’s Decision to Roll Back Transgender Protections Apple, Google, IBM and more are taking a stand By Kristina Monllos On Wednesday President Donald Trump revoked protections for transgender students in public schools that gave them the ability to use the bathroom that corresponded with their gender identity. In a letter, the Trump administration explained that the protections, which were issued under the Obama administration, were "improperly and arbitrarily devised" and "without due regard for...
Read more » | | | | | | | | | | | Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies Brand strategist purportedly worked overtime with pneumonia By Patrick Coffee A young brand strategist with Ogilvy & Mather Philippines died last weekend after purportedly working overtime while suffering from pneumonia. Mark David Dehesa spent less than a year with the PR division of Ogilvy's Manila office. He'd previously worked in accounts with Publicis, JWT and BBDO. His death on Sunday has already stoked the debate...
Read more » | | How Brands Can Still Win the Oscars Without a $2 Million TV Spot Paid social is key to reaching fragmented awards show audiences By Montse Guasch Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year's telecast tops Leo's history-making moment remains to be seen, but social media is a brand's best bet to win big...
Read more » | | Women’s Wear Daily Scales Back Print Editions and Cuts Staff Will focus on daily digital coverage, with special print editions By Sami Main Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will continue to produce print issues, more selectively--daily...
Read more » | | | | | Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year Partners with A Million Ads to help marketers reach listeners By Sami Main Dynamic personalized ads and sequential messaging are coming soon to a Pandora station near you. In an exclusive partnership with A Million Ads, Pandora will be able to reach unique listeners in real time with customized ads. The new addition to Pandora's existing set of tools for marketers will enter a testing phase later this...
Read more » | | Facebook Is Expanding Ad Breaks for Live and Uploaded Video Also testing in-stream spots for publisher websites By Marty Swant Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live videos within Facebook's own app and ad breaks for...
Read more » | | Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season? Marketers, for your consideration: the Ballsy Awards By Kipp Monroe With the Academy Awards fast approaching, I'm again dumfounded by how enamored we Americans are with awards shows. Best album, best actor, best sporting dog--there's hardly any endeavor, human or otherwise, we don't celebrate with a chunk of Lucite and a chicken dinner. Advertising people are arguably the most vulnerable of all humans to the...
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