Fuel Your Potential – Team Picnic PostNL and dsm-firmenich launch up4™ Sports Nutrition.

Team Picnic PostNL and dsm-firmenich are proud to announce that their up4™ Sports Nutrition range will be available to the public for the first time. These products previously have exclusively used by the team, and this launch comes ahead of the upcoming Tour de France.

Having worked closely together as innovation partners since 2015, Team Picnic PostNL and dsm-firmenich’s relationship has flourished over their ten years of working together. This has seen many innovations come to fruition, such as the protective fabrics in race clothing, and more recently the team have utilised dsm-firmenich’s ability as a powerhouse in the sector of nutrition and health to develop a sports nutrition and supplement range which is used in all races and training by Team Picnic PostNL athletes: up4™.

Initially up4™ special limited-edition products will be available to purchase via the team’s co-title partner, Picnic, in the Netherlands. Later in the season, up4™ will also be stocked at DA Druggist in the Netherlands. Availability in other markets will follow. 

Click here to read all about the up4™ Sports Nutrition range.