| Tastemade, known for overhead cooking videos and other food-related video series distributed on social platforms, wants more of an audience in real-world settings. It's hoping to build that through its partnership with food market Smorgasburg on live events. As Amazon and e-commerce continue to grow, Westfield plans to spend $1 billion on digital upgrades to its malls over the next five years. Sporting events like the fight between Floyd Mayweather Jr. and Conor McGregor this past weekend promote ad fraud. Here's why that happens. Japan is Amazon's second-largest market outside the U.S. in terms of country sales, with $10.7 billion in sales last year. Subscribe to Digiday+ to learn more about the e-commerce giant's growing influence in Japan. From Glossy: 42 percent of consumers who contact a retailer on social media for assistance expect a response within in an hour, according to a Sprout Social report. But most companies struggle to meet that standard and other expectations for customer service on social platforms. At the Digiday Publishing Summit, taking place in Key Biscayne, FL from Sept. 25 to 27, hear from publishers like Atlantic Media, The Outline, Bustle and more as they discuss earning reader trust in the post-truth age. Learn about how to join us today. |
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| Sahil Patel Tastemade is teaming up with Smorgasburg to do live events and sell brand sponsorships. |
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| Ilyse Liffreing Westfield is trying to appeal to consumers and advertisers with smart digital screens. |
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| Sponsored Content GumGum AI-driven special effects are being used to embellish digital photos and videos, especially on social media platforms. The technology is used by consumers for entertainment and sharing. Only more recently have brands started using it themselves--and learning how powerful it can be. Sponsored content by GumGum |
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| Ross Benes Ad fraud goes up 50 percent on Saturday nights that have big fighting or wrestling PPVs, according to DoubleVerify. |
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| Shareen Pathak Executives from major marketers met in Fukuoka, Japan, for Digiday's first Brand Leaders summit to discuss brand building in Japan and the Asian continent. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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