Tasteless PR from a shooting tragedy; Top productivity tools for PR pros; Tips from Google's CSR win; How to improve diversity and inclusion at your workplace; and more

MORNING SCOOP

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short.

THE CONSULTANT IS IN

Why diversity and inclusion programs are failing

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.

HOW WE DID IT

Battling Olympic-scale competition for coverage of a startup launch

The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.

THE WORKPLACE

How to build a culture that caters to employees’ strengths

Merely knowing in what areas your workers excel is not enough. Consider these insights from Gallup on how to consistently edify, empower and educate your most precious resource.

EMPLOYEE ENGAGEMENT

4 ways to create an exceptional employee experience

Follow these guidelines to provide a superior, seamless user experience for your workforce.

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.

SLIDER

When consumers watch video online

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.

PR DAILY AWARDS

Don’t miss this week’s Nonprofit Awards late deadline

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time.

CONTENT MARKETING

Print? Really? Here’s why it’s a smart option for marketers

Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.

MORNING SCOOP

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.

THE WORKPLACE

Infographic: How to be better at delegating

As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction.

FROM THE ARCHIVES

12 ways to produce a killer press release

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.

VISUAL & VIDEO COMMUNICATIONS

8 ways to land your organization’s message through video

Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.

THE TIGHTER WRITER

How to grab readers with a compelling opening line

Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.