Hi John,

Marketers are preparing for the impact of Trump’s tariff policies, which could drive up retail costs and disrupt supply chains. Categories like automotive, electronics, and apparel—heavily reliant on imports—are most at risk. On top of that, retail media networks will feel the pressure from reduced overall ad spend with smaller networks hit the hardest.

Our forecasts show that a heavy tariff scenario could lead to an over 8% reduction in retail media spending. What will it mean for advertisers and commerce media networks? 

Senior Analyst Max Willens and I will dive into this and other key trends during our opening keynote at the EMARKETER Summit on Commerce Media Trends on Friday, May 9. Check out the full agenda of speakers from top brands like PepsiCo, Maev, and Kettle & Fire. 

REGISTER TODAY and be a part of this essential conversation from anywhere you are.

See you there,
Sarah Marzano
Principal Analyst
EMARKETER

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