As business bromides go, “every crisis is an opportunity” is a pretty good one. It’s true that turmoil puts many things in play, creating chances for profit. Unfortunately, it doesn’t give any specifics about what to do, which is what you need when the crisis is exploding around you.
Fortunately, Shama Hyder has three things you can do to capitalize on the ongoing tariff turmoil. Hint: Customers want organizations they can trust, that will be straight with them, even if that means saying, “We don’t know.”
When the mess hits the fan, we are more likely to believe bad news than good. Military strategist Carl von Clausewitz wrote that (in different words) 200 years ago, and it’s still true. The flood of AI-generated misinformation is making the search for reliable information more difficult every day.
Mike Ruff explains how to protect yourself and your brand from the ever-increasing number of scams and viral attacks. All it takes is persistence and a willingness to learn, two things marketers are really good at.
Constantine von Hoffman
Managing Editor
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