Download the 3 A’s of advertising playbook to learn how -
| | As the deprecation of mobile ad IDs continues, and once third-party cookies are phased out, only 8% to 14% of all mobile phones will transmit consented cross-app identifiers, according to InMobi’s estimates.
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| The erosion of individual identifiers continues to challenge how advertisers drive performance and create a meaningful value exchange with target audiences. InMobi recently identified how the three A’s of advertising—AI, attention metrics, and addressability—will play an indispensable role in how marketers find, reach, and engage their most desired audiences. Download the playbook for insights into the tools you need to address today’s most important opportunities in digital advertising. Get your complimentary copy of the playbook today. | | | | Enjoy!
eMarketer Editors |
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