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When it comes to understanding consumers’ wants and needs, there is no better indicator than actual purchases. And often, these transactions are credit or debit card-based.
In fact, consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. The data from card transactions can help B2C marketers with consumer and competitive insights, sales lift measurement, targeting, and more.
Join Nick Mangiapane, CMO at Commerce Signals, a Verisk business, for a live Tech-Talk Webinar. He will discuss the way card payments are processed, the parties involved, typical use case restrictions, and the questions marketers should ask when evaluating one data source versus another.
Register here for “A Marketer’s Guide to Card Transactions: Essential Knowledge for Accessing US Payments Data,” presented by Commerce Signals, a Verisk business, and learn:
How to access payment data from a consumer marketer’s perspective Key criteria for evaluating different data sources to ensure accurate, reliable results Why card payment data can create a competitive advantage for your brand Plus! Ask questions and interact with your eMarketer community of marketing peersReserve your seat now to join us on Thursday, August 26 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Commerce Signals, a Verisk business.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in payments data. Thank you!
Interested in sponsoring a webinar? Email [email protected]
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