Getting engagement right in an increasingly digital world is easier said than done, especially when it comes to connecting with younger clients who will likely meet your firm online before they ever meet you IRL.
Nail it, and you can forge connections that will last long beyond the great wealth transfer and allow your business to grow alongside its book of next-generation business. But getting it wrong can make you look like an out-of-touch organization that is desperate for the fellow kids to call it hip.
It's a topic that retirement expert, author and speaker Anne Lester is locked in on. The former head of retirement solutions for J.P. Morgan stopped by the Financial Planning Podcast this week for a special edition that goes into the power of empathy and an understanding of brain science to create those connections with young clients in a very real way.
She also talks about why the wall of credentials and jargon advisors use to establish their expertise may actually be pushing some of those clients away.
To hear more from Anne Lester and go even deeper on this topic, join us for Financial Planning's annual INVEST conference, which is now just four days away! INVEST kicks off June 12-13 at Hilton Midtown in New York City.
You can still join the fun, so register today! Special pricing is also now available for advisors and tech professionals.
Anything else on your mind? Drop me a line at [email protected]. Have a great weekend!
Regards,
Justin | | Justin Mack
Reporter, Financial Planning
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| | RESOURCES | | | WEB SEMINAR | | Thursday, June 8, 2023 2:00 PM EDT | In this session, we will discuss the state of cybersecurity in wealth management; the biggest cybersecurity challenges advisory firms are facing today; and how to take a more active role in your firm's efforts to stay protected. Learn More → | SPONSORED BY ATRIA WEALTH SOLUTIONS | | | WEB SEMINAR | | Tuesday, May 9, 2023 12:00 PM EDT | How partnerships — particularly those between financial advisors and CPAs — can benefit firms and clients in a time of hypercompetition in the wealth management industry. Learn More → | | | WEB SEMINAR | | Wednesday, June 21, 2023 12:15 PM EDT | Risk profiling is crucial amidst increasing regulations. It helps understand clients and enables deeper conversations, value creation, and personalized portfolios. Learn how to discuss risk with clients, utilizing client profiles, and integrating for customized portfolios. Learn More → | SPONSOR CONTENT FROM Morningstar | | | REPORT | | Thursday, June 1, 2023 1:30 PM EDT | Ellevest CEO and co-founder Sallie Krawcheck joins Chana Schoenberger, editor-in-chief of American Banker, to discuss how the investing world is changing and how women in banking and finance can succeed. Learn More → | More resources → |
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