The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers.
| The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets. To do this, it's giving publishers the technology and services to grow their own ads businesses. Read more below. Here’s a look at The Ozone Project’s strategy to grow. The definitive Digiday guide on how publishers are using newsletters. Inside Jaja Tequila's 'reactive' approach to advertising as the brand aims to boost brand awareness. Why more TV ad dollars aren’t following audiences to digital and social video. More in this Digiday+ Media Buying Briefing. TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. More in this Rundown. Other things to know about Join us for Digiday Media Present's Commerce Week, from May 16-20, as we host a series of events to dive deep into the winning strategies and best practices powering the pivot in commerce. Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. Sponsored by Passendo. Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. Sponsored by Wiland. | | |
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