Takeaways from GE's flawed crisis response
The former top communicator for GE shares from his experience the mistakes that can exacerbate a crisis. Here's what he says you should learn from his example.
 
4 lessons from a mismanaged crisis response
HOW WE DID IT
4 lessons from a mismanaged crisis response
The former top communicator for GE shares from his experience the mistakes that can exacerbate a crisis. Here's what he says you should learn from his example.

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