Take your segmentation and targeting to the next level
Thanks to this new digital age, you can do simple research to find out who is interested in your offering. Segmentation and targeting is the first part of the marketing plan, after all.
But how can marketers take their segmentation and targeting to the next level and make their offering so much more meaningful?
Module 5 of our Fast Track to Modern Marketing online course answers exactly that. Presented by Econsultancy founder, Ashley Friedlein, you can learn how to combine both classical and digital methods to target contextually and manage implications with organisational agility.
