WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

SEPTEMBER 12, 2019

‘That Car Repair Bill Is How Much?’

A survey doesn’t delve into the “whys” of young people paying disproportionately more to fix their vehicles, but I have a theory.

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How Car Dealerships Can Write Great Emails

Personalized messages convey enthusiasm, professionalism and sincerity.

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Ditch Aftersales Orthodoxies

End-to-end customer experiences blend product and service, focusing on moments that matter.

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Serra Strives for ‘Big Impacts Through Small Acts’

“It’s been a real powerful thing for us,” Matt Serra says of making customers happy. 

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