When it comes to delivering relevant ads in a changing advertising landscape, discussions of contextual targeting are often limited to text-based contextual signals. Marketing teams are often overlooking the opportunity that online video and CTV content present in the contextual targeting space.

Unlocking video-level data depends on the adoption of emerging tools and more familiarity with the opportunities it presents. This tactical guide by IRIS.TV, 4D, a division of Silverbullet, and Digiday focuses on how data extracted from within videos can be activated and utilized to clearly convey brand messages within a contextually relevant environment. Download it to learn:

How video-level data offers contextual targeting beyond genre and keyword for online video and CTV content
How video-level data is accessed by marketers for contextual targeting
The ways video-level data can be used to target audiences and ensure brand safety
Why adopting tools to provide access to video-level data is beneficial to publishers as well as marketers