"Their business model is under duress": Forbes is shifting its focus from print to digital products, native advertising and live events to diversify its business. Here's how the publisher is restructuring for 2018. Group Nine Media CEO Ben Lerer talks about his company's "fast and furious" move toward TV, why Facebook will end up working for publishers and more in this Q&A. Influencer marketing has grown up this year with more sophisticated data and tighter media contracts, but it still faces problems like fraud. Here are five things we learned about influencer marketing in 2017. From Digiday magazine: Facebook made moves to support publishers this year, including funding Watch video series and testing subscriptions in Instant Articles. But there is reason to believe publishers will see even more support from Facebook in 2018. A Digiday survey of executives from brands, publishers and agencies in Japan found that Facebook is the most popular channel among marketers to connect with consumers. Subscribe to Digiday+ to learn more about how these marketers reach consumers. Tonight is the regular deadline to enter the Digiday Publishing Awards. From social media to technology, there's a category for every media company to show off their work from 2017. Finish off your entry tonight before fees rise at 11:59 PM EST. With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide. Sponsored by Grapeshot. |
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Ross Benes To adapt to the times, Forbes is shifting resources to native advertising, digital products and live events. |
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Lucia Moses The Group Nine CEO talks about avoiding unrealistic investor expectations and why he’s bullish on Facebook’s promises for publishers. |
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Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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Yuyu Chen Influencer marketing has grown up in 2017, with more sophisticated data and tighter media contracts. |
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Lucia Moses In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. |
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Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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Sponsored Content Dstillery In digital marketing, every brand wants to identify the best new customers at the best time on the best platform. But to truly understand your customers, you might find that AI can help you connect in the most human way possible. Sponsored by Dstillery. |
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