| Happy Friday! 43% of companies named Sales and Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Today we have their CMO and a member of our Advisory Board, Peter Isaacson detailing all the finding from the survey. “Sales and marketing alignment isn’t something that can be achieved once and then forgotten about. Leaders must continually prioritize alignment so that once teams reach unification, they may remain unified, and reap strong results in the long run,” says Peter. Also Viant’s SVP, Brian Bell highlights how agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. He writes: An approach focused on connecting with the consumer across multiple channels enables brands to tailor campaigns to the values of the consumer. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
