Survey: The promise and pitfalls of today ’s video ad formats

Survey: The promise and pitfalls of today’s video ad formats

Pre-roll and mid-roll are today’s dominant forms of video advertising, but, for all their advantages, are they too interruptive? Are they too easy to skip?
We want to hear from publishers and advertisers: In what ways are today’s video ad formats most effective? In what ways are they falling short? And what newad formats would help your business? Complete this survey for a free $5 Starbucks gift card. Sponsored by GumGum.