We are conducting research to explore how marketers are making the internal case for the right levels of digital investment. The survey includes questions about responsibility for creating the business case and authorising digital-related investment, challenges faced when trying to secure investment, and measurement. |
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Why take part? Complete the short survey to receive a free copy of the resulting report, which will include practical recommendations and a structure to help you build more compelling business cases to secure investment from the business. The research is aimed at client-side marketers and digital professionals working for brands. |
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