Programmatic advertising is in a state of evolution. Marketers are advancing their strategies by adopting advertising channels such as CTV and DOOH into their programmatic mix to maximize performance, and continuing to seek solutions to scale their advertising campaigns while adhering to consumer privacy restrictions.

Brands and agencies, we want to know: How are you approaching programmatic buying and targeting in 2022? How are you incorporating new channels into your programmatic mix? And what shifts are you making to budgets, resources and partnerships to power your programmatic strategy?  

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