Survey: Buyers may pay more to live in walkable communities | Where are 'all the single ladies' in real estate? | Property energy audits can sway your clients' decisions
Listing Marketing Made Easy with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
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Best Practices in Sales & Marketing
Where are 'all the single ladies' in real estate? "If she buys a house before she gets married, she'll likely die alone—surrounded by cats." That misguided perception isn't from 1960; that's an actual quote from 2020, says real estate coach Lee Davenport. Real estate professionals, committed to advocating for housing equality, can end the stigma of homeownership for single women. Here's how. Full Story: REALTOR® Magazine/The Lounge (6/23)
How brands are breaking through SMS clutter Brands working to broaden SMS engagement beyond traditional promotions are using tactics such as Mented Cosmetics' product-oriented quizzes and The Black Tux's thank-you letter from co-founder Andrew Blackmon that encourages top users to send comments to his personal phone number. Insider Intelligence's Jeremy Goldman says, "The breaking-through-the-clutter aspect of any type of campaign is critical." Full Story: Modern Retail (tiered subscription model) (6/26)
Real Estate Trends
What higher interest rates mean for homebuilders Higher interest rates have constrained the supply of previously owned homes on the market, as people are reluctant to move and pay more for a mortgage. That has created opportunity for builders to fill gaps in demand, potentially explaining the recent recovery in homebuilder sentiment. Full Story: The Wall Street Journal (6/22)
LinkedIn helps users generate posts with AI tool trial LinkedIn is testing a generative artificial intelligence-powered post tool that creates a draft based on user input of at least 30 words. The output copy can be edited and posted to LinkedIn's share box. Full Story: Social Media Today (6/23)
Report: Spending on interest, fees rose 14% in 2022 Consumers' spending on financial-services interest and fees was $347 billion last year, a 14% year-over-year increase, with their spending on nonmortgage loan and credit products up by 15%, the nonprofit Financial Health Network says in a report. "Altogether, this paints a picture of debt that could really start to strain the checkbooks of American families," says Meghan Greene of the Financial Health Network. Full Story: American Banker (6/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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