As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z Brands have found their way to BeReal, the new French-founded, young-demo skewing, photo-sharing app. As the social media newcomer gains traction, marketers start discussions about where and if brands belong on BeReal. Additional coverage: Political and holiday media planning are running into each other like never before, creating a huge wave of media spending for the end of the year. This week's Digiday+ Future of TV Briefing looks at how the TV and streaming ad market's identity layer has developed in 2022. GAMURS Group purchased Upcomer and other Enthusiast Gaming editorial properties last week. But the acquisition leaves many wondering how the fine print of those acquisitions and influx in funding will shake out for those new GAMURS employees. Following Russia’s invasion of Ukraine in February, Brand Estonia is embracing its democratic value in its brand marketing. Green Mountain Coffee Roasters wants to get the attention of younger consumers while maintaining its standing with its current customer base. Meta is rolling out several new types of ads this month to win more of advertisers' digital video marketing budgets away from competitors and to hit online shoppers ahead of the holiday season. Other things to know about Just announced: Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists. Check out the full list here. New research shows that this holiday season, shoppers will be spending less and delaying their gift purchases. Sponsored by Vericast. Publishers are pursuing multiple revenue streams — from programmatic to events and affiliate commerce — while reaching engaged readers. Sponsored by Outbrain. | | |
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