| A working group at the NBJ Summit recently discussed strategies to leverage social media. Ideas include filling in the gaps by educating influencers, making science-based messaging more accessible, uniting trade associations through a shared consumer education campaign and self-regulating around claims and product promises. Learn more. Expect the Federal Trade Commission to aggressively enforce its recently finalized rule targeting fake reviews and testimonials. The rule gives FTC the authority to seek civil penalties of up to $51,744 per violation, not to mention the knock to your brand’s reputation. Find out what you need to know (and do) to comply. | 
