Supplement industry news and updates – March 2024

Enthusiasm for shots remained strong at Expo West, delivering plenty of functional ingredient payload, something glittering gummies struggle with. See a few that stood out for Natural Products Insider editors, including cold-pressed shots and two tea-fueled products — in dropper bottles, tiny cans and mini bottles that pack a portable, potent punch. Read more here.

Among all the mushrooms sprouting throughout the show floor, lion’s mane reigned supreme. Reishi stayed in the spotlight for stress reduction and immune support as cordyceps gained traction for endurance and energy-boosting properties. The fungi focus reflected consumers’ growing interest in natural, holistic wellness. Check out 10 supplements illustrating this trend. Read more here.

Across categories, consumers continue their quest for clean labels featuring nutrient-dense products with identifiable ingredients. They’re also seeking future-forward innovation in technology, science and supply chain solutions that work toward a healthier, more sustainable and equitable future for people and planet. Check out standout supplements that manifest each trend. Read more here.

Learn why these finalists stood out among hundreds of products judges considered for Sustainability, Supplement Trailblazer and Body and Mind NEXTY Awards. Innovative offerings include a hops flower-fueled supplement to reduce appetite and cravings, creatine chews for muscle growth support, and timed capsules that work together to optimize metabolism and circadian rhythm, syncing the body’s clock.