Inside the Bottle brings you the latest supplement industry news in this monthly roundup
If you are having trouble reading this email, read the online version | | | Business strategist Greg Horn identified the top 10 trends that emerged from the massive global show, held for the first time in Barcelona. See what caught his eye regarding GLP-1, longevity and more and find out how the show compared to past events held in Geneva. | |
| The rise of wellness content creators and herbalist educators on TikTok, Instagram and YouTube has democratized knowledge about botanical wellness, making traditional plant wisdom accessible to millions of U.S. consumers. And according to NBJ research, it’s not only the youngest ones who are learning and buying online. Learn more. | | Herbs and botanicals, which took a dip in sales in 2022, are on the rebound. Younger shoppers are seeking in-person shopping experiences. The 2025 NBJ Supplement Business Report doesn’t publish until July, but you can get a preview of highlights like these on the latest episode of The Natural List podcast. Listen here. |
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| Though the number of dietary supplement brands making GLP-1-related claims is spiking, regulatory enforcement is scarce — so far. In fact, FDA has only issued one warning letter to a supplement company for GLP-1-related claims. Learn why experts think this is the case and which claims they believe are most risky. | | Don’t miss this opportunity to build a roadmap for the future of your business. Dive into the critical data-driven orientation that is shaping the dietary supplement industry today. Learn about top industry trends from leading industry experts and hear how the supplement industry is transforming the way it approaches innovation, while maintaining integrity and its core vision for health.
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| | | | Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle
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