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Brace for impact: Tariffs to hit hard – article

The effects of the Trump administration’s tariffs will be so significant, supplement industry stakeholders have been reticent to issue a comprehensive response, though many agree the chaos will be bad for business — and consumers. How much will prices be affected and are days numbered for higher-priced products? Find out here …

FDA communications teams decimated – article U.S. Food and Drug Administration (FDA) employees responsible for communications — including employees at FDA centers regulating dietary supplements and drugs — were axed April 1 as part of a massive restructuring at the U.S. Department of Health and Human Services (HHS). The agency “as we’ve known it is finished,” said a former FDA commissioner. Learn more …		Preventive care, wearable tech and GLP-1 drive supplement sales – article SPINS and NBJ experts unpacked supplement sales data and trends at The State of Supplements session at Natural Products Expo West. Learn how wearable devices like Fitbit and Apple watches are transforming health, with 50% of consumers reporting the data they track influence their supplement choices. Get the details …

Rockstar supplements at Expo West – article

Shilajit and colostrum lit up Expo West this year, dominating the supplement aisles and riding a wave of influencer hype. Colostrum sales have skyrocketed by a stunning 255% over the past year. Shilajit emerged as a breakout star amid ayurvedic herbs, a category with sales up 36.8%. Find out more …

‘Phobiotics’ vs. probiotics: Research shows more education may fuel gut-health sales – article

What consumers don’t know about gut health could be a challenge for brands, according to new research analyzed in NBJ’s new Gut Health Report. While terms like “gut-brain axis” have become more familiar, more consumer education to build a more sophisticated understanding may be the key to driving more sales. Learn more …

Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle

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