arrow btm

REACHING OUT TO NEW AUDIENCES

Disney

Disney leveraged its Disney100 TikTok hub to help drive the 170 million new followers the brand gained through social content. Under CMO of the Year Asad Ayaz, Disney has successfully marketed several blockbuster films and secured 60 Emmy wins.

 
 
arrow btm

EMBRACING DIVERSITY

E.L.F. Beauty

E.l.f.’s "Change the Board Game" campaign spotlights corporate board diversity. Its "So Many Dicks" initiative revealed that public boards have more men named Richard than women and diverse groups, earning 98.2% positive sentiment.

 
 
arrow btm

WOMEN EMPOWERMENT

Nike

Nike’s Project Dreamweaver helped 15 women qualify for the 2024 U.S. Olympic Marathon Trials, and the brand also signed WNBA star A’ja Wilson, creating a buzz with a viral pregame moment.