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Super Bowl Spots Dominate List of 10 Most Engaging Ads This Week Audi's gender equality commercial is No.1 By Chris Ariens As you'd expect, Super Bowl ads dominate this week's chart of the most digitally engaging commercials, powered by real-time TV ad measurement company iSpot.tv. Audi takes first place with its Super Bowl ad that speaks to an issue we hear a lot about lately: equal pay and gender equality. While watching his daughter compete against...
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This Fragrance Company Teamed With Social Influencers for This Widely Successful Whimsical Campaign Viktor & Rolf worked with artists instead of using them as mouthpieces By Sami Main It turns out, social media marketing doesn't have to be same old, same old. More often than not, you scroll through social feeds or streams and see a celebrity or other popular user of the platform promoting an item by holding it or standing near it, with a bland smile and generic copy pasted into...
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This Coder Made an Amazon Dash Button That Donates $5 to the ACLU Developers are getting creative with IoT devices By Christopher Heine Nathan Pryor, the founder of the Vancouver, Wash.-based design company HaHaBird, published a video and a Medium post on Tuesday that described why he put together an Amazon Dash button which donates $5 to the American Civil Liberties Union. He explained that he created it in reaction to the battle between the ACLU and the...
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HowStuffWorks Is Equipping 6,000 Podcast Episodes With Real-Time Audio Ads Includes better targeting, too By Lauren Johnson Despite the growth in podcast advertising over the past couple of years, brands are still stuck with relatively little targeting data and reach with campaigns. Atlanta-based HowStuffWorks--which creates 12 podcasts such as Stuff You Missed in History Class and Stuff Mom Never Told You--is hoping to solve that issue by inking a deal with ad-serving...
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Flipboard Redesigned Its App as a ‘Smart Magazine’ for Personalized and Socialized Reading Ebay is one of the first brands using new advertising tools By Marty Swant In what it's calling the "world's first smart magazines," Flipboard has begun using machine learning technology to better customize content for each reader based on reading habits and broader interests from across the mobile web. Today, Flipboard unveiled its updated mobile app, which pulls from thousands of topics including content from news organizations, influencers and...
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The New York Times Is Now Offering Free Spotify Premium With Its Digital Subscription $260 per year for investigative reporting and tunes By Christopher Heine There have been many a call on social media for folks--chiefly of liberal ilk--to subscribe to newspapers and other publishers to fight "fake news." Such rallying cries usually point out that national papers like The New York Times and The Washington Post need support for more investigative reporting during this politically charged era. Well, the...
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6 Stats That Show How Super Bowl Viewers Used Their Mobile Devices Lady Gaga inspired a ton of social posts on second screens By Christopher Heine Fetch, which can analyze more than 1 billion global mobile interactions a month, offered Adweek a look at how consumers used smartphones and tablets during Super Bowl LI. Here are six data points we found particularly intriguing from the mobile agency: Mobile usage in the hours before the Big Game was, on average, between a...
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