Super Bowl Onslaught Begins

Entering Tuesday, only a handful of brands released their full ads ahead of the Super Bowl. On Tuesday, over a dozen brands revealed their full ads and the blitz will continue today, as we're expecting brands will release about 10 more ads throughout the day (follow us on Twitter to get the latest ads as they go live). In total, we're tracking about 50 ads, of which about 20% won't be pre-released before the Super Bowl.

Super Bowl Ad News:

Until a petition to move the Super Bowl to Saturday is successful, brands will continue to push to make the Monday after the Super Bowl a holiday. This year, it's Fox working the angle with a new campaign that offers a $10,000 prize to folks who tweet #SuperMonday in observance of the unofficial holiday. The campaign features Saturday Night Live alum Finesse Mitchell and Paul Lieberstein, better known as Toby from The Office.

Watch it here.

Despite studies suggesting consumers would opt-out of sharing data under CCPA at extreme levels, consumers so far haven't exercised their rights to protect their data. Thus far, opt rates according to Teads were at a mere 0.3%. Companies are grappling with the legislation, but the government hasn't provided the guidance needed to quell the confusion. As everyone scrambles to become CCPA compliant, it's opened the door for bad actors, with one form of malware surging 600% since December.

Read more: Programmatic editor Ronan Shields' takes a deep dive into what marketers need to know about the first month of CCPA.

Kobe Bryant made an impact on everyone—from the basketball court to agency veterans. Here's a small dose of what a few had to say about him.

“There simply aren’t any words. Some people seem invincible, immortal, almost extra-human. Kobe was like that.” — Zambezi president and founder Chris Raih.

“I’ve spent 20 years working with marketing icons, celebrities and athletes. And not once did any of those legends so thoroughly [dress me down] and inspire me at the same time like Kobe." — James Bray, executive creative director at Arnold.

Read more: Agency veterans explain what it was like to work with Kobe.

Best of the Rest: Today's Top News and Insights

A sober curious video producer tries it out for a mellow month.

Get started with the Institute for Brand Marketing™ today. Complimentary courses designed to help marketers cultivate the skills to advance.

Lindsay Young, vp brand leader, Doner

Coming back to work after a long period away can be difficult. You worry about your capability as a parent away from your new baby, but even more so, you worry about your capability as a co-worker. It’s important to have candid conversations with your manager to reset work expectations (how much do you think you can travel, what are your in-office hour parameters, etc.) and understand the state of the business you are coming back to. I made sure to ask all of these questions in the weeks leading up to my return to ease myself back into office life, as well as balance being a mom to two small children.

Nicole Pellegrino, business development director, Outbrain

Since my managers and I worked closely to prepare for my leave, I knew that coming back wouldn't be overwhelming since my business for the last quarter had been covered. What concerned me most about my return was leaving my 3-month old baby, how could I hand her off to a childcare provider and not be with her 24/7? Terrifying. My fears quickly disappeared because what I found at Outbrain was flexibility by my managers and senior leadership; all wanted to be certain I was transitioning successfully for our clients AND me personally.

On my first day back (last week), I was asked to present an in-office flex plan which was reviewed and responded to within 48 hours. Not only was I heard but Outbrain understood and offered me a short term arrangement that was perfect for me and my family. The experience was simple and the implemented plan was good for everyone involved. This helps me stay focused on my business and goals regardless of where I am when I'm working with clients—either in the office or remotely from my home.

Molson Coors tapped Paul Rodriguez and singer Alex Ebert to convey southern California vibes for new light beer.

Test your trivia knowledge inspired by the Big Game.

The league continues to bring generations together.

Covering half a century's worth of ads, brands and head-scratching moments.