WardsAuto Dealer 5
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WardsAuto Dealer 5
 

FEBRUARY 8, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Feb. 8. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Touchdown Alfa Romeo. For the Italian brand and eight other automakers, the big-ticket investment of Super Bowl ads paid off with increased car shopping, according to online traffic trackers.

Full article

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2.

Just a few years ago, the tech industry had little interest in the car industry. That’s sure changed, notes John McElroy in this WardsAuto column.

Full article

3.

Using a mail-phone-email communication combo, an automaker increased repair rates at dealerships from just 11% to 42% during an air-bag recalls.

Full article

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4.

GM delivers another eye-popping profit, but uncertainties over President Trump’s border-tax proposal cloud an otherwise pristine annual financial report.

Full article

5.

An ad goes viral as a dealer tells it straight (and a bit bluntly at times) about an ancient ’02 Olds he’s trying to sell: “This will get you from A to B. Just don't try to make it to C.” 

Full article

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“Before we had docuPAD®, we thought we ran the best of the best in our F&I office. We implemented docuPAD and actually saw an increase of over $300 a copy. Numbers don’t lie. Profits from docuPAD are paying for my entire Reynolds bill.” – Forbes Durdin, General Manager, Parkway Chevrolet
See his story.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Bumble Bee, AZ; it's  a ghost town that's not swarming with people), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...