Trend insights on advertising, CTV, and mobile -

Hi John,

These last couple of weeks are a chance to regroup internally on this year’s marketing strategy wins and missteps—and to brainstorm for 2024. We’ve pulled together some recent data-packed content to help inspire your end-of-year discussions with your teams.

• Advertising Trends to Watch for 2024 | an eMarketer analyst report, presented by Marin Software
• TV and Connected TV Ad Spending Forecasts H2 2023 | an eMarketer analyst report, presented by MiQ
• A Guide for Marketers Looking to Seize the CTV Ad Opportunity | an eMarketer infographic, made possible by MNTN
• New Year, New Privacy Paradigm for Mobile App Performance Marketing | an on-demand eMarketer Tech-Talk Webinar, sponsored content by InMobi

Best,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in 2024 marketing strategy prep.