Carhartt’s Detroit jacket – a classic of the genre that dates back to 1954 – was the fifth Hottest Product of the first quarter of 2024, according to trend analysts Lyst, with searches up 410%. Searches for barn jackets are also up 18% on Depop, since Prada put a barn jacket on the catwalk in February. Other brands including Fendi (pictured above) and Loewe have made versions too, and there are more affordable options from Everlane and Other Stories. The endorsement of celebrities including Kaia Gerber, Katie Holmes and Hailey Bieber no doubt boosts its chances to become the jacket of the summer. There are other factors in its favour. The barn jacket, as an American classic, could be seen as part of a wider trend that has also seen items like boat shoes and polo shirts become popular. “They’re loved for their comfort, functionality and durability, and also align with recent trends that we’ve seen on the rise, such as preppy attire and the workwear trend,” says Agus Panzoni, a trend specialist at Depop. The barn jacket’s all-purpose adaptability means it hits the sweet spot for younger consumers, who like to experiment with different looks. It also ticks the heritage box, and its very ordinariness means it is ripe for a re-assessment by those who are more aesthetically inclined. “Originally worn by farmers for their weatherproof and functional design, [barn jackets] have recently evolved into a high fashion staple,” agrees Panzoni. |