Discover proven marketing and outreach techniques.
Expand your library's reach and connect with your community through strategic marketing efforts. In our online Marketing and Outreach Strategies to Engage Your Community course on Wednesday, December 4, you’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. |
Wednesday, December 4, 2024 |
Session 1 | 12:00-12:45 pm ET Marketing and Outreach: Creating Engagement & Awareness Learn the fundamentals of marketing and public relations, and how they intersect with outreach in a library context. You will learn best practices that you can implement at your library in order to reach more customers and increase your library's presence in the community you serve. |
Session 2 | 12:45-1:30 pm ET Uniting Marketing and Outreach: Internal Communications and Buy-In What are the differences between marketing and outreach, and what are the ways both efforts can coincide to enhance your library’s community impact and engagement? This session will answer those questions and provide tools to establish clear internal communication and alignment between all involved staff. Learn strategies to streamline efforts by increasing staff and colleague buy-in and creating a culture of collaboration. |
Session 3 | 1:40-2:25 pm ET Start with Research: Using Data to Enhance Marketing and Outreach Take the temperature of your community and figure out what matters to them by gathering and analyzing useful data. Learn how to make better use of the data you already have access to as well as opportunities to gather new data and make connections with non-library users. This session will help you identify metrics that can help you shape marketing and outreach plans, and then demonstrate how to use that data to enhance your outreach, programs, and partnerships. |
Session 4 | 2:25-3:10 pm ET The Power of Storytelling and Empathy-Centered Communication Storytelling and empathetic communication are powerful, often underestimated tools in marketing and outreach. Centering empathy for your patron’s needs and experiences in your communication strategies will enhance the efficacy of your reach and will help you better understand who you’re serving. Applying storytelling best practices alongside empathy-centered communication will ensure you’re drawing in your audience meaningfully and sustaining their engagement. You’ll leave this session with clear communication strategies that simultaneously support your community and your services. |
Session 5 | 3:20-4:00 pm ET Centering Community: How to Move from Outreach to Engagement Outreach is a great starting point to help raise community awareness about your programs and services. However, increasing community involvement, impact, and trust requires steps beyond outreach. This session will teach you how to engage in community-centered outreach and how to continue your journey into consultation, collaboration, and shared leadership within your community. |
Request a discount for groups of 3 or more and work with your colleagues on a project for your library. |
Dedicate a portion of your annual PD budget towards seats in our courses and receive 25% off our lowest price for each seat. Allocate seats to staff as needs arise over a 12-month period of your choosing. Click here to request more information. |
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