To view this email as a web page,
click here | | What's inside:
â¡ Peak purpose: Uncover the current state of cause marketing â and how brands can avoid purpose pandering. â¡ Creative Report Card: The 2024 toppers discuss, debate and dissect the impact of AI on their creative (...and their careers).
â¡ CMO Interview: Marketing heads at Scotiabank and IKEA sit down for a fireside chat in the first of a new, ongoing strategy content series. â¡ Upfront: New packaging rules are incoming, here's how to prepare. Plus, a verdict on four-day workweeks and a look at the child-free movement.
â¡ Awards: The AToMiC Gold-winning work in all its glory and the New Establishment stars in the making. â¡ The New Collaborators (sponsored): A look at bespoke activations and the players with the skills required to execute.
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