Why real estate tech developers need your feedback | Strategies to revive a stale listing | How brands can maximize their X content
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August 8, 2023
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What you can do to help technologists make their products more valuable for you and your clients. Listen to Drive With NAR.
Full Story: REALTOR® Magazine (8/7) 
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Best Practices in Sales & Marketing
To determine why a property is lingering on the market, you need to gather data and create a plan to garner new interest. Here's how.
Full Story: REALTOR® Magazine/The Lounge (8/2) 
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How brands can maximize their X content
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X's algorithm has been updated to give more exposure to post replies, videos and content from creators with subscriptions, and has doubled the time to 48 hours that a post is eligible to be shown in the main feed, per anecdotal research from X user @NFT_GOD. X also appears to be demoting posts mentioning Threads or linking to competing social media apps.
Full Story: Social Media Today (8/7) 
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Real Estate Trends
Infinitely recyclable glass is going mainstream in core building and design materials.
Full Story: REALTOR® Magazine (7/20) 
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The first project in San Francisco's sustainable Mission Rock neighborhood evokes California's red rock formations and canyons. Designed by Netherlands-based firm MVRDV, the 23-story mixed-use Canyon building uses a district energy system and will serve Major League Baseball's San Francisco Giants and the real estate company Tishman Speyer.
Full Story: American Society of Civil Engineers (8/7) 
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Technology & Innovations
A Threads update makes it possible for users to view liked posts, upload higher-quality images and videos and sort followers. Search and web features will be launching "in the next few weeks," Meta CEO Mark Zuckerberg stated in a post.
Full Story: TechCrunch (tiered subscription model) (8/7),  CNBC (8/4) 
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Business Wellness
Many lenders have grown more averse to risk in today's economy, so small-business owners should look beyond obvious funding sources, entrepreneur John Rampton writes. Rampton’s five suggestions include offering prepaid services or products in exchange for financial support and investigating industry-specific grants.
Full Story: StartupNation (8/3) 
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Fair & Equitable Housing
The Massachusetts Community Climate Bank aims to enhance the state's sustainable, affordable housing stock, with measures such as upgrading insulation, transitioning to electric appliances, and adding solar panels.
Full Story: GreenBiz (8/8) 
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Legislation & Regulation
SEC decides not to take action against Better.com
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The Securities and Exchange Commission said it has completed its investigation of startup mortgage lender Better.com and it is not initiating an enforcement action against the company. The shareholders of special-purpose acquisition company Aurora Acquisition are scheduled to vote on Friday on whether to take Better.com public through a merger.
Full Story: TechCrunch (tiered subscription model) (8/4) 
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Regional banks continue to rely on government-backed emergency funding sources, such as the Federal Home Loan Banks and the loan facility established by the Federal Reserve in response to the sector turmoil in March. The FHLB's Office of Finance said last week it had $880 billion of outstanding loans to regional lenders at the end of June, up 150% from the end of 2021, though down from more than $1 trillion amid the turmoil at the end of the first quarter.
Full Story: Financial Times (8/6) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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