Story ads are creating new opportunities for advertisers – but what makes a good story? Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers.
ClickZ Daily: February 13, 2020 |
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| Hello! Today we have Smartly.io’s VP of Global Marketing, Robert Rothschild, discussing how story ads are creating new opportunities for social advertisers. According to Robert: Ads that are designed specifically to the Stories format are performing better – simply running your news feed ads, or cuts from your TVC assets, in Stories won’t bring you the best results. Also, Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial to compete in the digital age. A successful PIM strategy is incomplete without the people, knowledge (about where the product information is housed) and resources required to implement PIM, says Dietmar. Also ICYMI: Advertising company WPP said its Wunderman Thompson unit had acquired Miami-based marketing technology consultancy XumaK, for an undisclosed sum. Nerdio, a startup that helps companies make the transition to Microsoft’s cloud-computing platform, Azure, announced that it had raised $8 million. Oracle announced the availability of the Oracle Cloud Data Science Platform, which makes it quick and easy for data science teams to collaboratively build and deploy powerful machine learning models. Leading US audio entertainment company, SiriusXM, has invested $75 million in SoundCloud, one of the world’s largest open audio platform. Rakuten launches Rakuten Advertising as a premier destination for brands to discover customers and engage audiences. |
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Digital Advertising Robert Rothschild Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. |
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Data & Analytics Dietmar Rietsch Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial to compete in the digital age. Read more |
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| AI Neil Hammerton Natterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance between humans and machines. Read more |
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| Emerging Technology Barry Levine Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity within restaurants, venues and stadiums. Read more |
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| Digital Marketing Tereza Litsa How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. Read more |
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| Content Marketing Sam Balter HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performance. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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