‘Personalization’ is a term that gets thrown around a lot these days. In today’s daily dose we have two stories that shows exactly how different ways of personalization can benefit brands.

First up we have Digital Element who show how careful leveraging of IP data can lead to major marketing dollars for Brands. We also have a case study that shows how Scotch Malt Whiskey Society, a D2C subscription whiskey club, shifted their strategy to focus on the individual, rather than the bottle. They have had a two year marketing reboot, resulting so far in a 5% year over year increase in renewals.

Enjoy!