The Chinese-owned short-form video app is coming out of stealth mode in the U.K. following its arrival 14 months ago.
| TikTok is coming out of stealth mode in the U.K. following its arrival here 14 months ago. In that time, TikTok has used the time to turn its WeWork office in Holborn, London, into its hub for Europe where commercial execs for countries including Spain, Italy and Germany are based as part of a team that covers 150 people, per LinkedIn. Read more below. TikTok is coming out of stealth mode in the U.K. following its arrival here 14 months ago. Here's a look inside its expansion plan. Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without relying on third-party cookies, then expand how those audiences can be monetized. With banks recently more reluctant to lend, venture capitalists are no longer interested in buying media companies that are no longer growing quickly. Firework is the latest short-form video platform that's caught the eye of Google and others as the next TikTok. Here's what you need to know. Other things to know about Yesterday we announced the shortlist for this year’s Digiday Awards. Congratulations to CBS Interactive, Food52, Sephora and the rest of the finalists. See the full list here. New research finds that ads trumpeting porn and diet pills are more than temporary inconveniences — they can permanently damage publishers' reputations and revenue. Download the guide to learn which tactics have proven most effective at blocking bad ads. Sponsored by GeoEdge. | | |
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howdy! | The GDPR Impact | | As the third-party cookie crumbles, publishers scramble for alternatives | | “It’s about looking across our data properties to see what first-party data we haven’t yet captured. Given the size and number of properties we have we are constantly looking and auditing where we can continue to ingest [first-party data] and also for the purposes of product development and utility.” | | |
howdy! | Sponsored by acuityads | | Advertisers’ survey: Are demographics really destiny? | | Can demographic targeting be overbroad? For a free $5 Starbucks gift card, take this survey and tell us which cultural signals advertisers should be paying closer attention to — and which ones get too much focus. | | |
howdy! | Sponsored by Bannerflow | | In-housing in 2020: Fad or the future of marketing? | | Some marketers think in-housing is the right way to go, while others believe it's a terrible idea. Take this quick survey and tell how you think the in-housing phenomenon will (and should) develop next year. | | |
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