Hi John,

Happy Friday!

How are you doing? Are you working on your year-end campaign yet? How are you coming along with your year-end appeal letters?

And we have another question - how are you presenting your ask in the letter? Is your ask strong? Is it clear? Will it motivate your donor?

Or is your ask buried deep inside your letter copy? Are you wandering around issuing a vague request for help?

Or, are you being crystal clear about what you need and how the donor can help?

Today's post gives you a guide to nailing your year-end ask. Let's sharpen up that appeal-letter ask, so that your donor feels connected to your cause and happy to give.

Here’s how to help your donor totally understand the impact they can make with their gift:

Step Up Your Ask With These Proven Strategies

This year, more than ever, your donors need to hear from you. More than ever, you have a responsibility to share with them explicitly how they can help.

Good luck laying out your year-end campaign! Give these strategies a try and let us know how you do.

All our best to you. Do have a great weekend, and thank you again for all that you do!

BY THE WAY:

Planning a capital campaign? Want to expand your major gift fundraising?

We can help. We’re teaching our clients how to have successful Ask Conversations with their donors – using Deeper Listening Skills and a Permission Approach to the Ask.

Our Fundraising by the Numbers format is helping our clients secure major gifts – right now. The donors are out there, and they want to support your work. Email [email protected] if you'd like to inquire about scheduling strategy or consulting calls with us!

INSIDERS

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