Why does the release of liability in NAR's settlement agreement carve out some co-defendants and some of their affiliated agents? | How shortcuts can lead sales pros to get lost | Marketers leverage metadata as cookies decline
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NAR fought to include all members in the release and was able to ensure more than one million members are included. Despite NAR’s efforts, agents affiliated with HomeServices of America and its related companies—the last corporate defendant still litigating the Sitzer-Burnett case—are not released under the settlement, nor are employees of the remaining corporate defendants named in the cases covered by this settlement. The agreement provides a mechanism for nearly all brokerage entities that had a residential transaction volume in 2022 that exceeded $2 billion and MLSs not wholly owned by REALTOR® associations to obtain releases efficiently if they choose to use it. Get more facts about the settlement at facts.realtor
Shortcuts can make work faster, but often come up short, so sales professionals should focus on doing the work of connecting with customers and offer value instead, writes David Brock. "We are most productive and impactful, when we look at the buying/selling process from end to end, maximizing our effectiveness and impact across the entire process," Brock notes. Full Story: Partners in Excellence Blog (4/3)
Marketers leverage metadata as cookies decline A growing number of marketing and ad teams are using the contextual information provided by metadata to target audiences ahead of the deprecation of cookies. Limitations persist on metadata targeting for connected television, but experts say the strategy can provide more precise and quantitative targeting in some circumstances. Full Story: Adweek (4/4)
Tech tools make virtual home tours accessible Virtual tours have gained popularity in real estate, travel, and cultural exploration, offering a realistic and immersive way to experience different locations digitally. To create a virtual tour, it's crucial to plan its structure, select high-quality equipment such as a 360-degree camera, and capture detailed 360-degree images. Full Story: The Tech Edvocate (4/4)
5 ways to protect your company's reputation online Protect your brand on social media by monitoring customer comments, training workers on handling responses, interacting with customers who provide valuable feedback, and planning ahead for a potential public-relations crisis from a bad review online. One strategy is responding to the comment online but then privately contacting the customer to fix any problems. Full Story: BOSS Magazine (4/3)
Fair & Equitable Housing
Opinion: Strong US economy masks financial inequalities The financial health of the US is robust overall, but prosperity is uneven, and many segments of the population are struggling to stay afloat financially, the Financial Times editorial board writes. The most affluent Americans are driving consumer spending, the pace of inflation varies from state to state, and the rate of new delinquencies among lower-income credit card borrowers is higher than before the pandemic. Full Story: Financial Times (4/3)
Legislation & Regulation
Fed's Bostic eyes one rate cut in Q4 Federal Reserve Bank of Atlanta President Raphael Bostic has suggested that the Fed consider only one interest-rate cut in 2024, toward the end of the year, citing inflation concerns. "If the economy evolves as I expect, and that's going to be seeing continued robustness in GDP, unemployment and a slow decline of inflation through the course of the year, I think it would be appropriate for us to do start moving down at the end of this year, the fourth quarter," Bostic says. "We'll just have to see where the data come in." Full Story: CNBC (4/4),Reuters (4/3)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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